SEO for people who can change the site. Takes the fundamentals further into rendering, crawl budget, JavaScript SEO, structured data, log file analysis and Core Web Vitals, with the developer tools to...
Diagnose a crawl budget problem from log files.
Understand how JavaScript-heavy pages are rendered and indexed.
Implement and validate structured data.
Fix Core Web Vitals at the point of code, not in a plugin.
Control indexing precisely with canonicals and robots directives.
Set up the reporting that proves whether the work mattered.
SEO for people who can change the site. Takes the fundamentals further into rendering, crawl budget, JavaScript SEO, structured data, log file analysis and Core Web Vitals, with the developer tools to diagnose each one rather than a list of recommendations to hand over.
Developers who own the technical side of a site. SEOs who need to work with developers rather than around them. Agencies building sites that have to perform in search.
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